Description of the session
focus on helping businesses determine the optimal price for their products or services. The session will cover a variety of topics, including market research, pricing strategies, and understanding customer behavior.
During the session, we will discuss the different pricing models that businesses can use. We will also talk about pricing psychology.
The session will include practical exercises and case studies to help participants apply the concepts discussed to their own businesses. Participants may be encouraged to bring their own pricing challenges and work together to come up with solutions.
short bio about the lecturer
Pol Vanaerde is President of the European Pricing Platform - and Partner PAGE-37 Pricing, Profit Optimisation and Monetisation Experts
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